Threads is a platform that is here to stay, and although it has lost up to 79% of its users in recent weeks, that doesn’t seem to be stopping Mark Zuckerberg. On the contrary, this is not the first time we have seen a battle in the social networks and Mark ends up pulling a card out of his sleeve.
Will Threads Web be the new way to compete with Twitter, now X? Here’s what we know so far:
Will there be a web version of Threads?
The Wall Street Journal has revealed that after several weeks of work, the Threads website will be released this week and announced by Mark Zuckerberg himself. Although there are still few details about the platform and how it will work, it is known that this is a strategy to try and win back users who have left the social network.
Meanwhile, Threads spokesperson Christine Pai mentioned that the main features of the web version of Threads are the ability to post, interact with other threads, and keep an eye on the thread feed, something we’ve already seen in X.
He also added that Threads has worked hard to make the look and feel of the web version consistent with the mobile app; however, there are still features to be added and these will be announced in the coming weeks.
For now, the new web version of Threads is very similar to the mobile app, although the location of the navigation icons and the content displayed has been changed, allowing users to consume content personalised to their tastes or see the users they follow.
Other Threads improvements
Since its launch, Threads has added a number of features that may go unnoticed by some, but which greatly enhance the user experience within the platform.
These include the ability to translate a post into different languages and a follow button next to each user to make it easier to follow them.
As well as a chronological order to view content and a feed that only shows the users you follow.
While it’s true that there are still a lot of elements missing from Threads before the experience is complete, it’s clear that the Meta team is working on adding new features such as hashtags, direct messaging, and the ability to search for user posts.
Threads Web is a reality and one of the most important steps that Zuckerberg will take to match and surpass his opponent X. For now, we can only wait for Mark’s announcement for more details about the launch of Threads web, the functionality of the site and the new updates.