Number of users who migrated from Android to iPhone fell in 2023, says survey

The percentage of users who changed their cell phone in 2023 and migrated from an Android device to an Apple device fell compared to in the past. The data comes from a survey released by Consumer Intelligence Research Partners (CIRP) and is valid only for the United States.

The survey discovered that, among those interviewed who purchased an iPhone last year, 13% of them previously had an Android device.

The graph with the annual percentage of switching from Android to iOS.Source: CIRP

Android device models were not counted, but possibly include cell phones from brands such as Samsung, Motorola, Xiaomi and Realme, for example.

The number is slightly lower than the 15% rate of switching from Android to iPhone recorded in 2022, which represents a decline in this replacement. On the other hand, the index is still higher than that recorded during the peak years of the pandemic, when exchanges from one brand to another were 11%.

Are fewer people moving away from Android?

The reasons given for migrating from Android to iPhone range from attraction to value — the iPhone costs proportionally less in the USA than in Brazil — to the issue of a connected ecosystems omething that is more present on Apple devices when connecting to a Mac or Apple Watch, for example.

Furthermore, the 2023 generation of the device, the iPhone 15, was highly praised for its new features — especially USB-C connectivity, slightly improved cameras and the A17 Pro chipin the case of the most powerful models.

The iPhone 15 Pro.Source: Apple

The year was also marked by Samsung overtaking Apple in the smartphone sales sector. The North American company became a leader for the first time since 2010.

Finally, according to the study, the number of people who switched from a basic phone to a smartphone or young people who got a modern cell phone as their first device represent an insignificant portion of those interviewed to be taken into account.