Why have a landline?
The idea of having both a landline and a mobile phone is becoming less and less relevant as the wireless companies reduce the price plans further in order to maintain their customer base and gain new customers through offering a better deal than their competitors.
Recently, the National Center for Health Statistics reported that almost 36% of people in the USA didn’t have a landline. That number is now well up on previous estimates as more and more people rely on mobiles. And it’s likely the figure will continue to rise as competition between the wireless companies increases, meaning that mobile price plans will become ever more reasonably priced.
The most recent round of promotions from the wireless companies shows that they are keen to win over the people thinking about switching from another provider. AT&T announced in January that they would give new customers credits of up to $350 to cover early termination fees with another company, and just a week later T mobile announced credits for early termination fees of up to $650. The amount of marketing being used to win over existing mobile users from another company shows that the mobile phone first-time adopters’ market is pretty much saturated.
However, it’s not just about switching; there are other attractive mobile deals available. And one of the areas where the wireless companies seem to be focusing on better deals is those that include international calls. This makes a lot of sense when you know that the largest ethnic minority group in the States today is people with Hispanic origins, and that 37.6 million people speak Spanish at home in America. That’s an awful lot of people who will be calling to speak to mom or dad and other contacts back in their home country.
And when you look at a map of US States depicting which is the most commonly spoken language besides English – Spanish totally dominates.
This figure is only set to increase, with the US census predicting that by 2060, 31% of the population will be Hispanic.
The Stateside International Plan from T Mobile is just one example of a calling plan that would work well for people who make a lot of calls to countries outside the States. It offers unlimited mobile to landline calls to more than 70 countries, and for an extra £5 a month, unlimited mobile to mobile calls to 30 countries. The 70+ countries include many in Central and South America, like Brazil, Mexico, and Argentina, as well as countries across the globe in Europe, Africa and Asia.
With the wireless companies competing so fiercely for our business, perhaps it’s time for us consumers to take advantage of the best deal that’s on offer and keep our eyes open for whatever the next best deal is to come along. Changing from one phone company to another used to be such a hassle but now they’re willing to do the work and also reward us with free credit for making that switch.
With such attractive mobile deals around, you do start to question the usefulness of having a landline at home. Back when mobile calls were expensive it made more sense to keep the landline, but nowadays, how often do you actually ever pick up the landline – either to make or receive a call?