Web design is an extremely fluid and dynamic art form, which is something that any company or brand needs to make sure they keep up with, otherwise they risk having a website that puts people off by how dated it looks when they land on it. Although America leads the way in many of the world’s web design trends, increasingly the UK has become an influential player in changing the way the World Wide Web looks.

Although London used to be the centre for pretty much everything commercial in the UK, major companies like BBC have started moving their bases of operation further north, and Birmingham is fast becoming the U.K.’s second city in terms of web design and technology. A number of companies are leading the way when it comes to web design in Birmingham, including CocoonFXMedia, who have successfully adapted to the ever-changing web design landscape.

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As companies look to engage a web design company to create a modern customer facing interface, it’s becoming more and more common to try and find a designer who is close to home to make the process much more interactive and collaborative. At the same time companies are investing in videoconferencing and presentation systems to facilitate distance meetings.

So what’s driving the changes in web design? First of all, although it seems hard to believe, a few years ago none of us had smartphones or tablets. As web designers adjust websites to keep up with the new screens they are being displayed on, it imposes some limits on the way designers select graphics and templates to ensure that websites display in a similar manner across all devices. Back in 1995 all a web designer really had to worry about was making sure that the website worked on Internet Explorer, but nowadays there are a huge number of different browsers, both on mobile platforms, as well as PCs and Macs.

The ever-changing web is also influenced by the change in screen sizes. In the 90s the web was 640 pixels wide by the early 2000 it had grown to 800 pixels wide, and then swelled to 1240 pixels. Obviously mobile phones and tablets changed the way we think about having a fixed width web display, and they also change something else… Mobile devices did away with the mouse.

Although it might seem like a very minor change, websites have had to react to people no longer using a mouse as their pointing device and it’s meant that a number of interactive mouse over search menus and drop-down items are dysfunctional on modern mobiles and touchscreen devices.

One of the biggest factors in allowing web designers to change the way they make websites has been the speed of the Internet. If you are older than 25 you probably remember the sound of a modem, or the infuriating wait as a website loaded seemingly pixel by pixel, but in the age of 4G and 5G Internet connectivity, slow website loading speeds are meant to be a thing of the past. Although anyone who’s travelled and had to use free Wi-Fi will probably disagree, high definition image based websites are now accessible for everyone, and have meant that the World Wide Web has got a lot prettier.